![]() ![]() Go to a local printer and explain exactly what you want – even the likes of Vistaprint offer metallic and foil finishes and spot UVs –and make sure your card is printed on top-quality stock. Even if you have a top-of-the-line printer, your cards will still look unprofessional due to inconsistencies in cutting. ![]() Whatever you do, get your business cards professionally printed. If in doubt, keep your card simple and classy – as Firmalt did for its business cards for Atelán If in any doubt at all when going to meet prospective clients, keep your card very simple, with your mark on one side, your contact details on the other, and perhaps a special finish such as an emboss or spot varnish. This commandment kind of combines the two – you need to be very careful not to influence your clients into thinking you only work in a certain style by the graphics and typography you use on your card. Oh, and go back to commandment four as well, where we tell you not to design for everyone. Go back to commandment five – where we preach about you reinforcing your brand. Your card should make people raise their eyebrows, in a good way. But – and it's a big but – don’t push it too far.Ī business card is designed to put in a wallet, purse or pocket – so an odd shape could make it hard to store and ultimately cause it to be discarded. Many illustrators and designers over the years have used different materials to great effect – metal, plastic, you name it. ![]() It’s very tempting to give your business card a gimmick – and if it’s a good one that suits your business, it can be a good way to stand out. Giving your business card a gimmick is a great way to stand out – just make sure it's a good one And if you’re pitching to luxury clients, your card needs to reflect that (check out these gorgeous examples of letterpress business cards for inspiration) as a flimsy stock will just get binned. So if you’re looking at pitching to more heads of marketing and fewer creative directors, tailor your cards accordingly. Think about your client base is it all the same kind of companies in the same kind of industries? Nope, thought not. It’s very easy – with economies of scale – to design and print one business card for everyone, but it might not always be the best idea. So keep them in the box they were delivered in or get yourself a cool business card holder (you don’t have to reveal this if it seems a little over the top).Īlso, if your contact details have changed (maybe you’ve changed phone number) get your cards reprinted don’t try to patch up your cards or write your new number on the back – it looks scruffy and unprofessional. There’s nothing worse for a client or prospective employer than getting a crumpled, smudged business card that you’ve had at the bottom of your bag for months. If you want to get more black and white emoji symbols, you can check out How To Send Black And White Emoji Symbols.Hey Studio designed these beautiful business cards for Estampaciones Fuerte
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